Evaluate the performance of each email in your drip campaigns easily and dig deeper to identify the root of the problem itself!
Main metrics of automated emails
If you enter one of your workflows that have at least 1 email sending action in it you will see every email and other action you have in your automation campaign and Automizy shows you the main metrics of your automated emails such as sending volume, open-, click- and unsubscription rate. Comparing the performances of your emails are very easy.
In-depth, real-time analytics of automated emails
But the key metrics not always give you the necessary information that shows you how to intervene – so dig even deeper!
Simply click the “more stats” button on the email you would like to see in details. A new slider will appear that will give you real-time data about the different metrics:
- Bounces (soft or hard bounces)
- Shares (on different social media)
- Timeline of opens
- Timeline of Clicks
- Devices per opens & clicks
- Operation systems per opens & clicks
- Browsers per opens & clicks
- Domains per opens & clicks
- Top 5 domains per open rate & click rate
In the automation analytics, you can see how your drip campaigns are performing. Identify the bottlenecks, evaluate your campaigns and intervene if necessary!
If you have a workflow that has at least 1 email sending action on it, you will be able to see the most important, merged metrics.
You will be able to compare your different drip campaigns based on the overall performance of the campaigns workflow by workflow.
You are able to track the following metrics:
- how many emails were sent from that drip campaign since it is active,
- how high is your actual open, click, unsubscription rate,
- how many contacts has ever entered the workflow,
- how many contacts are actually going on your workflow.
